Are car loan customers confused about CO2 claims?
17/07/2008
Car loan customers may be interested to hear that 78 per cent of motorists are confused by the term "low carbon".
New research commissioned by the NICE Car Company has revealed that Londoner's are the most clued up about how much CO2 their vehicle emits, but that 82 per cent of car owners have no idea how many toxins they are pumping into the atmosphere.
Those questioned were also unsure about green claims made in advertising campaigns, with the over 55's suffering the most confusion.
Julian Wilford co-founder NICE Car Company, said: "Green advertising claims are a bit of a free-for-all at the moment. Add a bewildering array of manufacturers’ environmental programmes branded eco-this and blue-that and you have a cocktail for confusion. Consumers need more consistent information."
A European Commission consultation that was set up to examine claims about CO2 in car advertising and aims to decide whether information needs to be clearer, ends on July 28th.
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