BMW to tempt car loans customers at summer event
28/04/2008
Car loans customers will get the chance to see some of the latest vehicles from BMW at this year's Motorexpo show, the manufacturer has confirmed.
Motor Trader reports that the German automaker will showcase a number of products and innovations at the event, but will not be making an appearance at the British International Motor Show.
However, it is noted that Motorexpo, which takes place in London's Canary Wharf in June, now generates a level of interest that the event's managing director Graeme Carver states BMW will be well placed to take advantage of.
"I anticipate BMW will generate a significant quantity of leads and sales at the event," he said.
BMW was recently praised for its Efficient Dynamics fuel economy technology, for which its 118d model picked up the World Green Car of the Year Award at the New York International Auto Show.
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